Your hospital’s reputation is on the line
Your hospital’s reputation affects not only patient loyalty, but also your ability to attract qualified care providers and potential healthcare partners. But sometimes, maintaining the balance between business interests and the betterment of community health can be difficult.
Our reputation strategies can help you take back, maintain, or grow market share while maintaining a focus on better community health, so you can become the provider of choice in your community.
Addressing threats to your market share
Regardless of size or location, your hospital business will be threatened by competitive care providers. With the emergence of urgent care centers, freestanding EDs, the advent of telemedicine options, and market entry from “disruptive” competitors like Uber, today’s patients have a variety of destinations to select for their care.
- Create more convenient, accessible services (extended hours, broader locations, walk-in visits, telehealth/eHealth consultations).
- Deliver concierge-level patient experiences.
- Establish the ED as the “front door” to the hospital by ensuring the staff and experience set the tone for the remainder of the patient experience.
A marketing engine for your hospital
Make strides in patient preference and improve your payor mix with a managed community marketing strategy.