The importance of hospital reputation
Your hospital’s reputation affects not only patient loyalty in healthcare and patient satisfaction in hospitals, but also your ability to attract qualified care providers and potential healthcare partners. But sometimes, maintaining the balance between business interests and the betterment of community health can be difficult.
Our hospital reputation management strategies can help you take back, maintain, or grow market share while retaining a focus on better community health, so you can become the provider of choice in your community.
Addressing threats to your market share
Regardless of size or location, your hospital business will be threatened by competitive care providers. With the emergence of urgent care centers, freestanding EDs, the advent of telemedicine options, and market entry from “disruptive” competitors like Uber, today’s patients have a variety of destinations to select for their care.
Here are some ways SCP can help you improve hospital reputation and attract more loyal patients:
- Create more convenient, accessible services (extended hours, broader locations, walk-in visits, telehealth/eHealth consultations).
- Deliver concierge-level patient experiences.
- Establish the ED as the “front door” to the hospital by ensuring the staff and experience set the tone for the remainder of the patient experience.
- Use hospital performance data to identify opportunities for improvement.
A marketing engine for your hospital
Make strides in patient preference and improve your payor mix with a managed community marketing strategy.