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Achieving preferential market share in your community is key to a comprehensive growth plan. However, supplying in-house resources to promote your hospital can be difficult.

Our white labeled direct-to-employer engagement service links healthcare facilities with local employers and tackles the hospital service line marketing, sales, and customer service logistics for you. We forge and manage targeted collaborations resulting in exponential improvements in consumer preference, reputation, utilization, and market growth. 

Over 95% client contract renewal rate for this program

How it works

Acting as an extension of your hospital, we provide a community liaison to coordinate employer engagement and community relationships on behalf and as part of your hospital. Through these relationships, you gain greater access and visibility within an insured population. Ultimately, your hospital becomes the preferred provider for care in your community.

Hospital benefits

  • Grow your investment - Our clients average a 200% ROI in the first year on expected reimbursement for commercial lines of revenue.
  • Generate revenue - With direct access to local employees, your health system can be the provider of choice for all employer-related medical dollars.
  • Enhance and/or improve your payor mix - Target employee populations based on insurance class to diversify your payment sources.
  • Achieve ongoing population insights - Flex your services based on patient utilization metrics.
  • Gain market exclusivity - Broaden your patient population for exclusive market coverage. 

See it in action

Case study: Utilizing direct-to-employer marketing to engage a new patient population

In just one year, the facility achieved $1,078,754, 122 new patient referrals, and more. Read the story >

Case study: Elevating community health by partnering with employers

In under two years, marketing of hospital services to local employers drove a 96% increase in initial visits, 600% increase in imaging visits, 116% increase in follow-up visits, a total ROI over $288,000—and much more. Read the story >

Case study: Providing a seamless experience while increasing patient volume

Using SCP’s employer engagement service, the facility saw an average of 25 new patients per month via the physician referral line, a 4.7 satisfaction rating (5.0 scale) with partner employers, an increase in covered lives from 5,400 to 14,000, ROI nearing $800,000, and more. Read the story >

Curious to learn how we could support your hospital marketing efforts?